J. Pieroni & SonsFishmongers, Ayr

Fishmongers on Peebles Street, Ayrsince 1943

If it swims,we sell it.

Three generations of the Pieroni family at the counter. Fresh fish, shellfish and our own sherry-cured smoked salmon, ready to order and delivered to your door.

Start your order

Delivered across Ayrshire, Monday to Saturday. Arran and the rest of the UK too.

Scottish Fishmonger of the Year2015, 2016, 2017, 2024 and 2025

Great Taste Award-winning smoked salmonCured in sherry, sugar, salt and allspice

Touch the water

Tell us what you fancy. We’ll pick it, pack it and bring it to you.Everything below is live from our counter, with today’s prices.

  1. I. Choose
  2. II. Add to your basket
  3. III. Check out securely

What would you like today?

Pick a part of the counter. Not sure where to start? Our best sellers are already waiting below.

Best sellers

    In your basket

    Terms & Conditions

    Effective date: 15 April 2026

    These Terms & Conditions apply to the use of the J. Pieroni & Sons Ltd website and to any orders placed through it.

    By using our website or placing an order, you agree to these Terms & Conditions.

    1. About Us

    This website is operated by:

    Throughout these Terms, “we”, “us”, and “our” refer to J. Pieroni & Sons Ltd.

    2. Website Use

    You agree to use our website only for lawful purposes.

    You must not:

    • Use the website in any way that may damage, disrupt, or impair its operation
    • Attempt to gain unauthorised access to any part of the website or related systems
    • Use false or misleading information when placing an order or submitting a form

    We reserve the right to suspend or restrict access to the website where necessary.

    3. Product Information

    We take reasonable care to ensure that product descriptions, prices, availability, and images shown on our website are accurate.

    However:

    • Product images are for illustration only
    • Product appearance, size, weight, colour, or packaging may vary
    • Fresh and natural products may vary slightly from batch to batch
    • Availability may change without notice

    We reserve the right to correct errors, inaccuracies, or omissions at any time, including after an order has been placed if necessary.

    4. Orders

    When you place an order through our website, you are making an offer to purchase the selected products.

    All orders are subject to:

    • Availability
    • Acceptance by us
    • Delivery area and delivery schedule, where applicable
    • Verification of payment

    An order confirmation email or on-screen confirmation does not necessarily mean the order has been fully accepted if there is a pricing error, stock issue, delivery restriction, or technical problem.

    If we are unable to fulfil all or part of your order, we may contact you to discuss:

    • A substitute product
    • A partial fulfilment
    • A revised delivery or collection arrangement
    • A refund where appropriate

    We reserve the right to refuse or cancel an order where reasonably necessary.

    5. Prices and Payment

    All prices shown on the website are in GBP (£).

    We aim to ensure prices are correct, but occasional errors may occur.

    If we discover a pricing error after you place an order, we may:

    • Contact you to confirm whether you wish to proceed at the correct price, or
    • Cancel the affected item or order and issue a refund where appropriate

    Payment must be made at the time of ordering unless otherwise stated.

    Payments are processed securely through third-party payment providers. We do not store full card payment details on our own systems.

    6. Delivery and Collection

    Where available, we may offer:

    • Local delivery
    • Courier delivery
    • In-store collection

    Delivery and collection availability may vary depending on:

    • Your postcode or location
    • The day of the week
    • Seasonal schedules
    • Operational capacity
    • Product type or perishability

    Estimated delivery dates and time windows are provided in good faith but are not guaranteed.

    Delays may occur due to:

    • Weather
    • Ferry disruption
    • Traffic or courier issues
    • Supplier shortages
    • Operational or technical issues
    • Circumstances beyond our reasonable control

    It is your responsibility to ensure that:

    • Delivery details are accurate
    • Someone is available to receive the order where required
    • Suitable arrangements are made for chilled or frozen goods

    If no one is available to receive the order and no safe place or alternative arrangement is available, this may affect our ability to complete delivery or maintain product quality.

    7. Perishable Goods

    Many of our products are fresh, chilled, frozen, or otherwise perishable.

    For food safety reasons:

    • Perishable goods should be refrigerated, frozen, or otherwise stored appropriately as soon as possible after delivery or collection
    • You are responsible for checking your order promptly on receipt
    • You must follow any storage, preparation, or use-by guidance provided

    Once perishable goods have been delivered, collected, or left in accordance with agreed delivery instructions, responsibility for proper storage passes to you.

    8. Substitutions and Availability

    Because we sell fresh and seasonal products, some items may occasionally be unavailable or vary in size or weight.

    Where appropriate, we may:

    • Contact you before dispatch
    • Offer a suitable substitute
    • Adjust quantities
    • Partially fulfil the order
    • Refund unavailable items

    We will use reasonable judgement and aim to keep any substitutions appropriate and fair.

    9. Cancellations, Returns and Refunds

    Because many of our products are perishable food items, they are generally not eligible for return once delivered or collected, except where:

    • The item is incorrect
    • The item is damaged
    • The item is spoiled or not of satisfactory quality
    • There is another issue caused by our error

    If there is a problem with your order, please contact us as soon as possible after delivery or collection.

    Where appropriate, we may offer:

    • A replacement
    • Store credit
    • A partial refund
    • A full refund

    Nothing in these Terms affects your statutory rights under UK consumer law.

    10. Allergens and Product Handling

    Our products may contain allergens or may be prepared, packed, or handled in environments where allergens are present.

    While we take care with product information, we cannot guarantee that any product is completely free from traces of allergens unless explicitly stated.

    If you have an allergy, intolerance, or dietary concern, please contact us before ordering.

    It is your responsibility to review product information carefully before purchase.

    11. Limitation of Liability

    Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for:

    • Death or personal injury caused by negligence
    • Fraud or fraudulent misrepresentation
    • Your statutory consumer rights

    Subject to the above, we shall not be liable for:

    • Indirect or consequential losses
    • Delays caused by circumstances beyond our reasonable control
    • Loss arising from incorrect delivery information provided by you
    • Loss arising from failure to properly receive, refrigerate, freeze, or store perishable goods after delivery or collection

    Our total liability in connection with any order shall not exceed the amount paid for the relevant order, except where the law provides otherwise.

    12. Website Availability

    We do not guarantee that the website will always be available, uninterrupted, secure, or error-free.

    We may suspend, withdraw, or change all or part of the website without notice where reasonably necessary.

    13. Intellectual Property

    All content on this website, including text, images, logos, graphics, branding, and layout, is owned by or licensed to J. Pieroni & Sons Ltd unless otherwise stated.

    You may not copy, reproduce, distribute, or use website content for commercial purposes without our prior written permission.

    14. Privacy

    Your use of our website is also subject to our Privacy Policy, which explains how we collect and use personal information.

    15. Changes to These Terms

    We may update these Terms & Conditions from time to time.

    Any changes will be posted on this page, and the effective date at the top will be updated.

    16. Governing Law

    These Terms & Conditions are governed by the laws of Scotland.

    Any disputes relating to these Terms or the use of our website shall be subject to the jurisdiction of the Scottish courts, unless otherwise required by applicable consumer law.

    17. Contact Us

    If you have any questions about these Terms & Conditions, please contact us:

    Cook mode

    Local delivery across KA postcodes, Monday to Saturday

    DPD courier across the UK, £9.95

    Shop 01292 434001

    Our ranges

    From the sea to your table, nothing but the finest.

    Cured by hand

    Shop our smoked salmon range

    Marinated in sherry, sugar, salt and allspice, then smoked in our own smoker. Slices, whole sides and trimmings.

    Shop smoked salmon

    Live & cooked

    Scottish lobsters

    Creel-caught off Ballantrae and Girvan. Live, or cooked and cracked so they’re ready for the table.

    Shop lobsters

    From our deli shelves

    Ballancourt fine foods

    French soups, pâtés, terrines and sauces from Ballancourt, a name you’ll find all along our deli shelves.

    Shop Ballancourt

    Current specials

    This week at Pieroni’s.

    Specials run midweek: in the shop on Wednesday, for Arran on Thursday, and in the shop and online on Friday.

    1. NextWednesday

      In-store specials

      At the Peebles Street counter.

      • NextThursday

        Arran specials

        Order in time for Thursday’s Arran delivery to get the special price.

        • NextFriday

          Friday specials

          In the shop and online.

          All fresh fish

          Our best seller

          Pieroni’s smoked salmon, cured by hand.

          Scottish west-coast salmon, marinated by hand in sherry, sugar, salt and allspice, then smoked in our own smoker. It’s our best-selling product, and it has won Great Taste Awards more than once.

          1. SherryMarinade
          2. SugarCure
          3. SaltCure
          4. AllspiceSpice

          Winner of multiple Great Taste Awards.

          Our Story

          Three generations of fine seafood.

          Pieroni’s has been supplying the south-west of Scotland with the finest seafood since 1943. From our fish processing unit on Peebles Street in Ayr, we source daily from local fishermen and the markets of Glasgow, Peterhead and Aberdeen.

          1. 1943Joseph Pieroni
          2. 1970Derek & Duncan
          3. TodayMark & Jonathan

          Scottish Fishmonger of the Year2015, 2016, 2017, 2024 and 2025

          Read our story

          “We only sell what we’d proudly serve at our own table. If it doesn’t meet our standards, it doesn’t leave the shop.”
          The Pieroni’s Promise

          Delivery

          From our counter to your door.

          Local delivery throughout the KA postcode area, Monday to Saturday, with our own drivers. Outside the KA area, we send orders by DPD courier.

          The first part (like KA7) is enough.

          Not sure? Call the office on 01292 265532
          Delivery information

          ArdrossanBrodick

          We deliver fresh seafood to Arran.

          We send our drivers on the full-day ferry trip to Arran, because our customers there deserve the same freshness as everyone else. Arran deliveries follow the ferry timetable.

          Courier delivery across the UK

          How your order travels.

          1. IPacked by hand in the shop

            We pack your order on Peebles Street, wrapped and sealed, into an insulated polystyrene box.

          2. IIIce packs, paper, a sealed lid

            Frozen gel ice packs and paper go around your seafood. The lid is sealed and taped, and air cushions stop anything moving.

          3. IIIOur drivers, or DPD

            Across the KA postcode area our own drivers deliver, Monday to Saturday. Elsewhere in the UK it goes by DPD courier for £9.95, where products are suitable for safe transit.

          4. IVStraight into the fridge

            Please refrigerate or freeze perishable items as soon as they arrive.

          5. VTell us, and we’ll put it right

            Contact us as soon as possible on 01292 265532 or sales@pieronis.com. See our Returns Policy.

          Wholesale & trade

          For chefs and kitchens.

          We’ve supplied Ayrshire’s finest restaurants for over seventy years: the same fish, sourced daily from local fishermen and the markets of Glasgow, Peterhead and Aberdeen, prepared the way your kitchen needs it.

          • ReliabilityA family business that picks up the phone. Same people, same standards, every order.
          • ConsistencyPortions cut to the same weight, every time, so your plates and your costings hold.
          • Prepared to specFilleted, pin-boned, skinned, portioned or left whole, to your spec sheet.
          • DeliveryOur own drivers across the KA postcode area. Trade days to be confirmed
          • RangeFish, Scottish shellfish and our own smoked salmon, plus poultry, game and the deli.
          • SourcingLocal fishermen and the Scottish markets, with landing details when you need them for the menu.

          Trade enquiriesOffice: 01292 265532

          Example orderIllustrative
          Hake loin
          160g portions, skin on, pin-boned
          Hand-dived scallops
          roe off, cleaned
          Langoustines
          whole, live3 kg
          Smoked salmon
          sliced, for canapés1 kg
          Mussels
          rope-grown5 kg
          Chef Iain Conway in his whites

          Trusted by chefs

          “We’ve worked with Pieroni’s for over 10 years. The quality and consistency is why I won’t go anywhere else for my seafood.”
          Iain ConwayCustomer for over 10 years

          Deli Selection

          A fishmonger with a very good deli.

          Every marinade, spice mix, pâté, fish cake and fish pie recipe on our shelves is our own, alongside cheeses, charcuterie and fine foods we’re just as fussy about.

            Shop Deli & Fine Foods

            RecipeServes 445 min

            Cullen skink

            The classic smoked haddock soup, made with our smoked haddock and Ayrshire tatties. With a step-by-step cook mode.

            Open the recipe

            Recipes & Seafood Guide

            Ask us how to cook it.

            If you catch co-owner Jonathan in the shop, don’t let him leave without asking him the best way to cook. Until then, recipes and counter notes.

            The full Seafood Guide

            The Pieroni’s shopfront on Peebles Street, Ayr

            Visit the shop

            Peebles Street, Ayr

            47–55 Peebles Street, Ayr KA8 8DP

            Run by the much-loved Mr Scott Douglas, it’s the kind of place where you’ll always leave with something good, and probably a tip on how to cook it.

            Office & home deliveries
            01292 265532

            Opening hours

            Get directions (opens Google Maps in a new tab)

            Ready to order?

            Shop nowOrder by phone

            Join the Pieroni’s newsletter

            Sign up for first access to weekly offers and seasonal specials. Form to connect

            Email us to join

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            It arrives in the next phase of the new site. Until then, the shop and the basket work in full, and the shop is always on the phone.

            Call the shop on 01292 434001

            Your basketNothing in it yet

              Your basket is empty. Everything on the counter is one tap away.

              • Ayrshire, KA postcodesOur own van, Monday to Saturday
              • Isle of ArranTuesday and Thursday in summer, Thursday in winter
              • Rest of the UKDPD courier, packed cold, £9.95
              Subtotal£0.00

              Delivery and payment are chosen on the next page, on Shopify’s secure checkout.

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              Where we deliver

              From our counter in Ayr to your kitchen. Here’s how it reaches you.

              Questions? Call the shop on 01292 434001.