J. Pieroni & SonsFishmongers, Ayr

Fishmongers on Peebles Street, Ayrsince 1943

If it swims,we sell it.

Three generations of the Pieroni family at the counter. Fresh fish, shellfish and our own sherry-cured smoked salmon, ready to order and delivered to your door.

Start your order

Delivered across Ayrshire, Monday to Saturday. Arran and the rest of the UK too.

Scottish Fishmonger of the Year2015, 2016, 2017, 2024 and 2025

Great Taste Award-winning smoked salmonCured in sherry, sugar, salt and allspice

Touch the water

Tell us what you fancy. We’ll pick it, pack it and bring it to you.Everything below is live from our counter, with today’s prices.

  1. I. Choose
  2. II. Add to your basket
  3. III. Check out securely

What would you like today?

Pick a part of the counter. Not sure where to start? Our best sellers are already waiting below.

Best sellers

    In your basket

    Delivery Information

    Local delivery throughout the KA postcode area, and UK delivery outside it by courier.

    At J. Pieroni & Sons, we offer local delivery throughout the KA postcode area, as well as UK delivery outside the KA area by courier. If you are unsure whether we deliver to your area, please get in touch and we’ll be happy to help.

    Local delivery
    Across the KA postcode area
    Delivery days
    Monday to Saturday
    Order cut-off
    Midnight the day before
    Outside the KA area
    DPD courier, £9.95

    Arran timetable

    Summer timetableLate March to late OctoberTuesday and Thursdaynow
    Winter timetableLate October to late MarchThursdaynow

    Order by midnight the day before. Summer and winter follow CalMac’s ferry timetable, roughly late March to late October.

    Order cut-off time

    To help us prepare your order properly, please place your order by midnight the day before your chosen delivery day. Orders received after this time will usually be scheduled for the next available delivery day.

    Outside the KA area

    If your delivery address is outside the KA postcode area, your order will be sent by DPD courier where suitable. Courier delivery charge: £9.95. Please note that courier delivery may only be available for products that are suitable for safe transit and packaging.

    How we pack it

    Local delivery areas

    We currently deliver throughout the KA postcode area using our own local delivery service.

    All 30 KA districts
    Postcode districts we deliver to
    DistrictPost townCoverage
    KA1KilmarnockKilmarnock Centre, Bonnyton, Grange, Bellfield, Riccarton, Shortlees, Caprington, Hurlford
    KA2KilmarnockKnockentiber, Crosshouse, Dundonald
    KA3KilmarnockLongpark, Hillhead, Knockinlaw, Altonhill, Onthank, Beansburn, Southcraigs, New Farm Loch, Whinpark, Kilmaurs, Stewarton, Dunlop, Lugton, Fullwood, Kingsford, Fenwick, Crookedholm
    KA4GalstonGalston, Moscow
    KA5MauchlineMauchline, Tarbolton, Catrine, Sorn
    KA6AyrMossblown, Annbank, Coylton, Dalrymple, Hollybush, Drongan, Rankinston, Patna, Waterside, Dalmellington, Bellsbank
    KA7AyrAyr Centre, Holmston, Forehill, Belmont, Castlehill, Kincaidston, Alloway, Doonfoot, Masonhill, Dunure
    KA8AyrBraehead, Newton-on-Ayr, Woodfield, Heathfield, Whitletts, Lochside, Dalmilling, Craigie, Wallacetown
    KA9PrestwickPrestwick, Monkton
    KA10TroonTroon, Barassie, Muirhead, Loans
    KA11IrvinePerceton, Lawthorn, Girdle Toll, Stanecastle, Bourtreehill, Broomlands, Dreghorn, Springside
    KA12IrvineIrvine Centre, Fullarton, Stanecastle
    KA13KilwinningKilwinning
    KA14BeithBeith, Glengarnock
    KA15BeithBeith, Burnhouse
    KA16NewmilnsNewmilns, Greenholm
    KA17DarvelDarvel
    KA18CumnockCumnock, Auchinleck, Ochiltree, New Cumnock, Muirkirk, Smallburn, Lugar, Logan
    KA19MayboleMaybole
    KA20StevenstonStevenston
    KA21SaltcoatsSaltcoats
    KA22ArdrossanArdrossan, Whitlees, Chapelhill
    KA23West KilbrideWest Kilbride
    KA24DalryDalry, Drakemyre
    KA25KilbirnieKilbirnie
    KA26GirvanGirvan, Turnberry, Dailly, Old Dailly, Ballantrae, Colmonell, Barrhill
    KA27Isle of ArranBrodick, Lochranza, Machrie, Kilmory, Kildonan, Holy Island. Arran days: Tuesday and Thursday (summer)
    KA28Isle of CumbraeMillport, Little Cumbrae. Great Cumbrae is served by ferry, so delivery days can be limited depending on ferry schedules.
    KA29LargsLargs, Glenside, Fairlie, Kelburn
    KA30LargsLargs

    Important delivery notes

    Please make sure that:

    • Your delivery address and contact details are correct
    • Someone is available to receive the order where needed
    • Perishable items are refrigerated or frozen promptly after delivery
    • Any delivery instructions are clear and accurate

    Some island or remote areas may operate on limited delivery days depending on ferry schedules, seasonal availability, or transport conditions.

    While we always aim to deliver as planned, occasional delays may happen due to weather, ferry disruption, courier issues, supplier delays, or other circumstances outside our control.

    Need help?

    If you are unsure whether we deliver to your area, or would like to discuss delivery options before placing an order, please get in touch and we will do our best to help.

    Email: sales@pieronis.com
    Shop: 01292 434001
    Office: 01292 265532

    Cook mode

    Local delivery across KA postcodes, Monday to Saturday

    DPD courier across the UK, £9.95

    Shop 01292 434001

    Our ranges

    From the sea to your table, nothing but the finest.

    Cured by hand

    Shop our smoked salmon range

    Marinated in sherry, sugar, salt and allspice, then smoked in our own smoker. Slices, whole sides and trimmings.

    Shop smoked salmon

    Live & cooked

    Scottish lobsters

    Creel-caught off Ballantrae and Girvan. Live, or cooked and cracked so they’re ready for the table.

    Shop lobsters

    From our deli shelves

    Ballancourt fine foods

    French soups, pâtés, terrines and sauces from Ballancourt, a name you’ll find all along our deli shelves.

    Shop Ballancourt

    Current specials

    This week at Pieroni’s.

    Specials run midweek: in the shop on Wednesday, for Arran on Thursday, and in the shop and online on Friday.

    1. NextWednesday

      In-store specials

      At the Peebles Street counter.

      • NextThursday

        Arran specials

        Order in time for Thursday’s Arran delivery to get the special price.

        • NextFriday

          Friday specials

          In the shop and online.

          All fresh fish

          Our best seller

          Pieroni’s smoked salmon, cured by hand.

          Scottish west-coast salmon, marinated by hand in sherry, sugar, salt and allspice, then smoked in our own smoker. It’s our best-selling product, and it has won Great Taste Awards more than once.

          1. SherryMarinade
          2. SugarCure
          3. SaltCure
          4. AllspiceSpice

          Winner of multiple Great Taste Awards.

          Our Story

          Three generations of fine seafood.

          Pieroni’s has been supplying the south-west of Scotland with the finest seafood since 1943. From our fish processing unit on Peebles Street in Ayr, we source daily from local fishermen and the markets of Glasgow, Peterhead and Aberdeen.

          1. 1943Joseph Pieroni
          2. 1970Derek & Duncan
          3. TodayMark & Jonathan

          Scottish Fishmonger of the Year2015, 2016, 2017, 2024 and 2025

          Read our story

          “We only sell what we’d proudly serve at our own table. If it doesn’t meet our standards, it doesn’t leave the shop.”
          The Pieroni’s Promise

          Delivery

          From our counter to your door.

          Local delivery throughout the KA postcode area, Monday to Saturday, with our own drivers. Outside the KA area, we send orders by DPD courier.

          The first part (like KA7) is enough.

          Not sure? Call the office on 01292 265532
          Delivery information

          ArdrossanBrodick

          We deliver fresh seafood to Arran.

          We send our drivers on the full-day ferry trip to Arran, because our customers there deserve the same freshness as everyone else. Arran deliveries follow the ferry timetable.

          Courier delivery across the UK

          How your order travels.

          1. IPacked by hand in the shop

            We pack your order on Peebles Street, wrapped and sealed, into an insulated polystyrene box.

          2. IIIce packs, paper, a sealed lid

            Frozen gel ice packs and paper go around your seafood. The lid is sealed and taped, and air cushions stop anything moving.

          3. IIIOur drivers, or DPD

            Across the KA postcode area our own drivers deliver, Monday to Saturday. Elsewhere in the UK it goes by DPD courier for £9.95, where products are suitable for safe transit.

          4. IVStraight into the fridge

            Please refrigerate or freeze perishable items as soon as they arrive.

          5. VTell us, and we’ll put it right

            Contact us as soon as possible on 01292 265532 or sales@pieronis.com. See our Returns Policy.

          Wholesale & trade

          For chefs and kitchens.

          We’ve supplied Ayrshire’s finest restaurants for over seventy years: the same fish, sourced daily from local fishermen and the markets of Glasgow, Peterhead and Aberdeen, prepared the way your kitchen needs it.

          • ReliabilityA family business that picks up the phone. Same people, same standards, every order.
          • ConsistencyPortions cut to the same weight, every time, so your plates and your costings hold.
          • Prepared to specFilleted, pin-boned, skinned, portioned or left whole, to your spec sheet.
          • DeliveryOur own drivers across the KA postcode area. Trade days to be confirmed
          • RangeFish, Scottish shellfish and our own smoked salmon, plus poultry, game and the deli.
          • SourcingLocal fishermen and the Scottish markets, with landing details when you need them for the menu.

          Trade enquiriesOffice: 01292 265532

          Example orderIllustrative
          Hake loin
          160g portions, skin on, pin-boned
          Hand-dived scallops
          roe off, cleaned
          Langoustines
          whole, live3 kg
          Smoked salmon
          sliced, for canapés1 kg
          Mussels
          rope-grown5 kg
          Chef Iain Conway in his whites

          Trusted by chefs

          “We’ve worked with Pieroni’s for over 10 years. The quality and consistency is why I won’t go anywhere else for my seafood.”
          Iain ConwayCustomer for over 10 years

          Deli Selection

          A fishmonger with a very good deli.

          Every marinade, spice mix, pâté, fish cake and fish pie recipe on our shelves is our own, alongside cheeses, charcuterie and fine foods we’re just as fussy about.

            Shop Deli & Fine Foods

            RecipeServes 445 min

            Cullen skink

            The classic smoked haddock soup, made with our smoked haddock and Ayrshire tatties. With a step-by-step cook mode.

            Open the recipe

            Recipes & Seafood Guide

            Ask us how to cook it.

            If you catch co-owner Jonathan in the shop, don’t let him leave without asking him the best way to cook. Until then, recipes and counter notes.

            The full Seafood Guide

            The Pieroni’s shopfront on Peebles Street, Ayr

            Visit the shop

            Peebles Street, Ayr

            47–55 Peebles Street, Ayr KA8 8DP

            Run by the much-loved Mr Scott Douglas, it’s the kind of place where you’ll always leave with something good, and probably a tip on how to cook it.

            Office & home deliveries
            01292 265532

            Opening hours

            Get directions (opens Google Maps in a new tab)

            Ready to order?

            Shop nowOrder by phone

            Join the Pieroni’s newsletter

            Sign up for first access to weekly offers and seasonal specials. Form to connect

            Email us to join

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            It arrives in the next phase of the new site. Until then, the shop and the basket work in full, and the shop is always on the phone.

            Call the shop on 01292 434001

            Your basketNothing in it yet

              Your basket is empty. Everything on the counter is one tap away.

              • Ayrshire, KA postcodesOur own van, Monday to Saturday
              • Isle of ArranTuesday and Thursday in summer, Thursday in winter
              • Rest of the UKDPD courier, packed cold, £9.95
              Subtotal£0.00

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              Where we deliver

              From our counter in Ayr to your kitchen. Here’s how it reaches you.

              Questions? Call the shop on 01292 434001.