J. Pieroni & SonsFishmongers, Ayr

Fishmongers on Peebles Street, Ayrsince 1943

If it swims,we sell it.

Three generations of the Pieroni family at the counter. Fresh fish, shellfish and our own sherry-cured smoked salmon, ready to order and delivered to your door.

Start your order

Delivered across Ayrshire, Monday to Saturday. Arran and the rest of the UK too.

Scottish Fishmonger of the Year2015, 2016, 2017, 2024 and 2025

Great Taste Award-winning smoked salmonCured in sherry, sugar, salt and allspice

Touch the water

Tell us what you fancy. We’ll pick it, pack it and bring it to you.Everything below is live from our counter, with today’s prices.

  1. I. Choose
  2. II. Add to your basket
  3. III. Check out securely

What would you like today?

Pick a part of the counter. Not sure where to start? Our best sellers are already waiting below.

Best sellers

    In your basket

    Ask us how to cook it.

    Recipes & Seafood Guide

    Recipes, counter notes and what’s in season, the way we’d explain it across the counter.

    Recipes

    More recipes from the counter are on the way.

    What’s good, when

    A rough guide from us. The counter always knows best.

    What’s good, when
    SpeciesJFMAMJJASOND
    Native oystersJanuary: at its bestFebruary: at its bestMarch: at its bestApril: at its bestMay: out of seasonJune: out of seasonJuly: out of seasonAugust: out of seasonSeptember: at its bestOctober: at its bestNovember: at its bestDecember: at its best
    MusselsJanuary: at its bestFebruary: at its bestMarch: at its bestApril: availableMay: out of seasonJune: out of seasonJuly: out of seasonAugust: out of seasonSeptember: availableOctober: at its bestNovember: at its bestDecember: at its best
    ScallopsJanuary: at its bestFebruary: at its bestMarch: at its bestApril: availableMay: availableJune: availableJuly: availableAugust: availableSeptember: at its bestOctober: at its bestNovember: at its bestDecember: at its best
    LangoustinesJanuary: availableFebruary: availableMarch: availableApril: at its bestMay: at its bestJune: at its bestJuly: at its bestAugust: at its bestSeptember: at its bestOctober: availableNovember: availableDecember: available
    Brown crabJanuary: out of seasonFebruary: out of seasonMarch: availableApril: at its bestMay: at its bestJune: at its bestJuly: at its bestAugust: at its bestSeptember: at its bestOctober: at its bestNovember: availableDecember: out of season
    LobsterJanuary: out of seasonFebruary: out of seasonMarch: out of seasonApril: availableMay: at its bestJune: at its bestJuly: at its bestAugust: at its bestSeptember: at its bestOctober: at its bestNovember: availableDecember: out of season
    MackerelJanuary: out of seasonFebruary: out of seasonMarch: out of seasonApril: out of seasonMay: availableJune: at its bestJuly: at its bestAugust: at its bestSeptember: at its bestOctober: at its bestNovember: availableDecember: out of season
    PheasantJanuary: at its bestFebruary: availableMarch: out of seasonApril: out of seasonMay: out of seasonJune: out of seasonJuly: out of seasonAugust: out of seasonSeptember: out of seasonOctober: at its bestNovember: at its bestDecember: at its best

    Counter notes

    Buying

    Look for bright, clear eyes, red gills and firm flesh that springs back when pressed. Fresh fish smells of the sea, not of fish. If in doubt, ask us what came in today.

    Storing

    Refrigerate or freeze perishable items as soon as they arrive. Keep fish covered in the coldest part of the fridge and eat it soon. Live shellfish need to breathe, so never seal them in plastic.

    Cooking

    The most common mistake is overcooking. Fish is ready the moment it turns opaque and starts to flake. Take it off the heat a minute before you think you should.

    Cook mode

    Local delivery across KA postcodes, Monday to Saturday

    DPD courier across the UK, £9.95

    Shop 01292 434001

    Our ranges

    From the sea to your table, nothing but the finest.

    Cured by hand

    Shop our smoked salmon range

    Marinated in sherry, sugar, salt and allspice, then smoked in our own smoker. Slices, whole sides and trimmings.

    Shop smoked salmon

    Live & cooked

    Scottish lobsters

    Creel-caught off Ballantrae and Girvan. Live, or cooked and cracked so they’re ready for the table.

    Shop lobsters

    From our deli shelves

    Ballancourt fine foods

    French soups, pâtés, terrines and sauces from Ballancourt, a name you’ll find all along our deli shelves.

    Shop Ballancourt

    Current specials

    This week at Pieroni’s.

    Specials run midweek: in the shop on Wednesday, for Arran on Thursday, and in the shop and online on Friday.

    1. NextWednesday

      In-store specials

      At the Peebles Street counter.

      • NextThursday

        Arran specials

        Order in time for Thursday’s Arran delivery to get the special price.

        • NextFriday

          Friday specials

          In the shop and online.

          All fresh fish

          Our best seller

          Pieroni’s smoked salmon, cured by hand.

          Scottish west-coast salmon, marinated by hand in sherry, sugar, salt and allspice, then smoked in our own smoker. It’s our best-selling product, and it has won Great Taste Awards more than once.

          1. SherryMarinade
          2. SugarCure
          3. SaltCure
          4. AllspiceSpice

          Winner of multiple Great Taste Awards.

          Our Story

          Three generations of fine seafood.

          Pieroni’s has been supplying the south-west of Scotland with the finest seafood since 1943. From our fish processing unit on Peebles Street in Ayr, we source daily from local fishermen and the markets of Glasgow, Peterhead and Aberdeen.

          1. 1943Joseph Pieroni
          2. 1970Derek & Duncan
          3. TodayMark & Jonathan

          Scottish Fishmonger of the Year2015, 2016, 2017, 2024 and 2025

          Read our story

          “We only sell what we’d proudly serve at our own table. If it doesn’t meet our standards, it doesn’t leave the shop.”
          The Pieroni’s Promise

          Delivery

          From our counter to your door.

          Local delivery throughout the KA postcode area, Monday to Saturday, with our own drivers. Outside the KA area, we send orders by DPD courier.

          The first part (like KA7) is enough.

          Not sure? Call the office on 01292 265532
          Delivery information

          ArdrossanBrodick

          We deliver fresh seafood to Arran.

          We send our drivers on the full-day ferry trip to Arran, because our customers there deserve the same freshness as everyone else. Arran deliveries follow the ferry timetable.

          Courier delivery across the UK

          How your order travels.

          1. IPacked by hand in the shop

            We pack your order on Peebles Street, wrapped and sealed, into an insulated polystyrene box.

          2. IIIce packs, paper, a sealed lid

            Frozen gel ice packs and paper go around your seafood. The lid is sealed and taped, and air cushions stop anything moving.

          3. IIIOur drivers, or DPD

            Across the KA postcode area our own drivers deliver, Monday to Saturday. Elsewhere in the UK it goes by DPD courier for £9.95, where products are suitable for safe transit.

          4. IVStraight into the fridge

            Please refrigerate or freeze perishable items as soon as they arrive.

          5. VTell us, and we’ll put it right

            Contact us as soon as possible on 01292 265532 or sales@pieronis.com. See our Returns Policy.

          Wholesale & trade

          For chefs and kitchens.

          We’ve supplied Ayrshire’s finest restaurants for over seventy years: the same fish, sourced daily from local fishermen and the markets of Glasgow, Peterhead and Aberdeen, prepared the way your kitchen needs it.

          • ReliabilityA family business that picks up the phone. Same people, same standards, every order.
          • ConsistencyPortions cut to the same weight, every time, so your plates and your costings hold.
          • Prepared to specFilleted, pin-boned, skinned, portioned or left whole, to your spec sheet.
          • DeliveryOur own drivers across the KA postcode area. Trade days to be confirmed
          • RangeFish, Scottish shellfish and our own smoked salmon, plus poultry, game and the deli.
          • SourcingLocal fishermen and the Scottish markets, with landing details when you need them for the menu.

          Trade enquiriesOffice: 01292 265532

          Example orderIllustrative
          Hake loin
          160g portions, skin on, pin-boned
          Hand-dived scallops
          roe off, cleaned
          Langoustines
          whole, live3 kg
          Smoked salmon
          sliced, for canapés1 kg
          Mussels
          rope-grown5 kg
          Chef Iain Conway in his whites

          Trusted by chefs

          “We’ve worked with Pieroni’s for over 10 years. The quality and consistency is why I won’t go anywhere else for my seafood.”
          Iain ConwayCustomer for over 10 years

          Deli Selection

          A fishmonger with a very good deli.

          Every marinade, spice mix, pâté, fish cake and fish pie recipe on our shelves is our own, alongside cheeses, charcuterie and fine foods we’re just as fussy about.

            Shop Deli & Fine Foods

            RecipeServes 445 min

            Cullen skink

            The classic smoked haddock soup, made with our smoked haddock and Ayrshire tatties. With a step-by-step cook mode.

            Open the recipe

            Recipes & Seafood Guide

            Ask us how to cook it.

            If you catch co-owner Jonathan in the shop, don’t let him leave without asking him the best way to cook. Until then, recipes and counter notes.

            The full Seafood Guide

            The Pieroni’s shopfront on Peebles Street, Ayr

            Visit the shop

            Peebles Street, Ayr

            47–55 Peebles Street, Ayr KA8 8DP

            Run by the much-loved Mr Scott Douglas, it’s the kind of place where you’ll always leave with something good, and probably a tip on how to cook it.

            Office & home deliveries
            01292 265532

            Opening hours

            Get directions (opens Google Maps in a new tab)

            Ready to order?

            Shop nowOrder by phone

            Join the Pieroni’s newsletter

            Sign up for first access to weekly offers and seasonal specials. Form to connect

            Email us to join

            This page is being engraved

            It arrives in the next phase of the new site. Until then, the shop and the basket work in full, and the shop is always on the phone.

            Call the shop on 01292 434001

            Your basketNothing in it yet

              Your basket is empty. Everything on the counter is one tap away.

              • Ayrshire, KA postcodesOur own van, Monday to Saturday
              • Isle of ArranTuesday and Thursday in summer, Thursday in winter
              • Rest of the UKDPD courier, packed cold, £9.95
              Subtotal£0.00

              Delivery and payment are chosen on the next page, on Shopify’s secure checkout.

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              Where we deliver

              From our counter in Ayr to your kitchen. Here’s how it reaches you.

              Questions? Call the shop on 01292 434001.