J. Pieroni & SonsFishmongers, Ayr

Fishmongers on Peebles Street, Ayrsince 1943

If it swims,we sell it.

Three generations of the Pieroni family at the counter. Fresh fish, shellfish and our own sherry-cured smoked salmon, ready to order and delivered to your door.

Start your order

Delivered across Ayrshire, Monday to Saturday. Arran and the rest of the UK too.

Scottish Fishmonger of the Year2015, 2016, 2017, 2024 and 2025

Great Taste Award-winning smoked salmonCured in sherry, sugar, salt and allspice

Touch the water

Tell us what you fancy. We’ll pick it, pack it and bring it to you.Everything below is live from our counter, with today’s prices.

  1. I. Choose
  2. II. Add to your basket
  3. III. Check out securely

What would you like today?

Pick a part of the counter. Not sure where to start? Our best sellers are already waiting below.

Best sellers

    In your basket

    Privacy Policy

    Effective date: 15 April 2026

    At J. Pieroni & Sons Ltd, we are committed to protecting your privacy and handling your personal information responsibly.

    This Privacy Policy explains what information we may collect, how we use it, and your rights when you visit our website, place an order, contact us, or sign up to receive updates from us.

    1. Who We Are

    J. Pieroni & Sons Ltd is a UK-based fishmonger and fine foods retailer.

    Our trading address is:

    • J. Pieroni & Sons Ltd
    • 47–55 Peebles Street
    • Ayr
    • KA8 8DP
    • United Kingdom

    If you have any questions about this Privacy Policy or how we use your personal information, you can contact us using the details at the bottom of this page.

    2. Information We May Collect

    We may collect personal information when you use our website, place an order, sign up to our newsletter, or contact us.

    This may include:

    • Your name
    • Email address
    • Phone number
    • Billing address
    • Delivery address
    • Order details
    • Payment-related information processed securely by third-party payment providers
    • Any information you provide when contacting us

    We may also collect limited technical information when you visit our website, such as:

    • IP address
    • Browser type
    • Device type
    • Pages visited
    • General website usage information

    3. How We Use Your Information

    We may use your information to:

    • Process and fulfil orders
    • Arrange delivery or collection
    • Contact you about your order
    • Respond to enquiries
    • Provide customer support
    • Send order confirmations and service-related communications
    • Send marketing emails where you have signed up or where legally permitted
    • Improve our website and services
    • Prevent fraud or misuse
    • Comply with legal, tax, and regulatory obligations

    We only use your personal information where we have a lawful basis to do so, including where it is necessary to fulfil an order, respond to a request, comply with legal obligations, or pursue our legitimate business interests.

    4. Marketing Communications

    If you sign up to our newsletter or choose to receive updates from us, we may send you emails about:

    • Special offers
    • New products
    • Seasonal promotions
    • Delivery updates
    • News from J. Pieroni & Sons Ltd

    You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us directly.

    5. Sharing Your Information

    We do not sell your personal information.

    We may share your information with trusted third parties where necessary to run our business and provide our services, including:

    • Website and ecommerce providers, including Shopify
    • Payment providers and payment gateways
    • Delivery and courier services
    • Email marketing providers
    • Professional advisers where reasonably necessary
    • Authorities or regulators where required by law

    We only share information that is reasonably necessary for the relevant service.

    6. Payments

    Payments made through our website are processed securely by third-party payment providers.

    We do not store full card payment details on our own systems.

    Please note that payment providers may process your personal information in accordance with their own privacy policies.

    7. Data Retention

    We keep personal information only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including:

    • Fulfilling orders
    • Providing customer support
    • Maintaining business, accounting, and tax records
    • Meeting legal and regulatory obligations
    • Handling disputes, refunds, or chargebacks

    When we no longer need your information, we will securely delete or anonymise it where appropriate.

    8. Your Rights

    Under UK data protection law, you may have the right to:

    • Request access to the personal data we hold about you
    • Ask us to correct inaccurate information
    • Request deletion of your data in certain circumstances
    • Object to certain processing
    • Ask us to restrict how we use your data
    • Withdraw consent where we rely on consent
    • Lodge a complaint with the Information Commissioner’s Office (ICO)

    If you would like to exercise any of these rights, please contact us using the details below.

    9. Cookies and Website Analytics

    Our website may use cookies or similar technologies to ensure the website functions properly and to help us understand how visitors use the site.

    These may include:

    • Essential cookies required for website functionality
    • Ecommerce-related cookies used by our website and checkout provider
    • Analytics tools, such as Google Analytics, where used

    If we use non-essential cookies or analytics tools, these may be subject to your consent where required by law.

    You can usually control cookies through your browser settings. If we introduce a cookie consent tool, you may also be able to manage your preferences through that tool.

    10. Third-Party Services and Links

    Our website may include links to third-party websites or use third-party services such as Shopify, payment providers, email platforms, or embedded content.

    These third parties may collect or process personal information in accordance with their own privacy policies. We are not responsible for the privacy practices of third-party websites or services.

    11. Data Security

    We take reasonable technical and organisational measures to protect your personal information from loss, misuse, unauthorised access, disclosure, or alteration.

    However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

    12. Changes to This Policy

    We may update this Privacy Policy from time to time to reflect changes to our website, services, or legal obligations.

    Any updates will be posted on this page, and the effective date at the top will be updated.

    13. Contact Us

    If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

    Cook mode

    Local delivery across KA postcodes, Monday to Saturday

    DPD courier across the UK, £9.95

    Shop 01292 434001

    Our ranges

    From the sea to your table, nothing but the finest.

    Cured by hand

    Shop our smoked salmon range

    Marinated in sherry, sugar, salt and allspice, then smoked in our own smoker. Slices, whole sides and trimmings.

    Shop smoked salmon

    Live & cooked

    Scottish lobsters

    Creel-caught off Ballantrae and Girvan. Live, or cooked and cracked so they’re ready for the table.

    Shop lobsters

    From our deli shelves

    Ballancourt fine foods

    French soups, pâtés, terrines and sauces from Ballancourt, a name you’ll find all along our deli shelves.

    Shop Ballancourt

    Current specials

    This week at Pieroni’s.

    Specials run midweek: in the shop on Wednesday, for Arran on Thursday, and in the shop and online on Friday.

    1. NextWednesday

      In-store specials

      At the Peebles Street counter.

      • NextThursday

        Arran specials

        Order in time for Thursday’s Arran delivery to get the special price.

        • NextFriday

          Friday specials

          In the shop and online.

          All fresh fish

          Our best seller

          Pieroni’s smoked salmon, cured by hand.

          Scottish west-coast salmon, marinated by hand in sherry, sugar, salt and allspice, then smoked in our own smoker. It’s our best-selling product, and it has won Great Taste Awards more than once.

          1. SherryMarinade
          2. SugarCure
          3. SaltCure
          4. AllspiceSpice

          Winner of multiple Great Taste Awards.

          Our Story

          Three generations of fine seafood.

          Pieroni’s has been supplying the south-west of Scotland with the finest seafood since 1943. From our fish processing unit on Peebles Street in Ayr, we source daily from local fishermen and the markets of Glasgow, Peterhead and Aberdeen.

          1. 1943Joseph Pieroni
          2. 1970Derek & Duncan
          3. TodayMark & Jonathan

          Scottish Fishmonger of the Year2015, 2016, 2017, 2024 and 2025

          Read our story

          “We only sell what we’d proudly serve at our own table. If it doesn’t meet our standards, it doesn’t leave the shop.”
          The Pieroni’s Promise

          Delivery

          From our counter to your door.

          Local delivery throughout the KA postcode area, Monday to Saturday, with our own drivers. Outside the KA area, we send orders by DPD courier.

          The first part (like KA7) is enough.

          Not sure? Call the office on 01292 265532
          Delivery information

          ArdrossanBrodick

          We deliver fresh seafood to Arran.

          We send our drivers on the full-day ferry trip to Arran, because our customers there deserve the same freshness as everyone else. Arran deliveries follow the ferry timetable.

          Courier delivery across the UK

          How your order travels.

          1. IPacked by hand in the shop

            We pack your order on Peebles Street, wrapped and sealed, into an insulated polystyrene box.

          2. IIIce packs, paper, a sealed lid

            Frozen gel ice packs and paper go around your seafood. The lid is sealed and taped, and air cushions stop anything moving.

          3. IIIOur drivers, or DPD

            Across the KA postcode area our own drivers deliver, Monday to Saturday. Elsewhere in the UK it goes by DPD courier for £9.95, where products are suitable for safe transit.

          4. IVStraight into the fridge

            Please refrigerate or freeze perishable items as soon as they arrive.

          5. VTell us, and we’ll put it right

            Contact us as soon as possible on 01292 265532 or sales@pieronis.com. See our Returns Policy.

          Wholesale & trade

          For chefs and kitchens.

          We’ve supplied Ayrshire’s finest restaurants for over seventy years: the same fish, sourced daily from local fishermen and the markets of Glasgow, Peterhead and Aberdeen, prepared the way your kitchen needs it.

          • ReliabilityA family business that picks up the phone. Same people, same standards, every order.
          • ConsistencyPortions cut to the same weight, every time, so your plates and your costings hold.
          • Prepared to specFilleted, pin-boned, skinned, portioned or left whole, to your spec sheet.
          • DeliveryOur own drivers across the KA postcode area. Trade days to be confirmed
          • RangeFish, Scottish shellfish and our own smoked salmon, plus poultry, game and the deli.
          • SourcingLocal fishermen and the Scottish markets, with landing details when you need them for the menu.

          Trade enquiriesOffice: 01292 265532

          Example orderIllustrative
          Hake loin
          160g portions, skin on, pin-boned
          Hand-dived scallops
          roe off, cleaned
          Langoustines
          whole, live3 kg
          Smoked salmon
          sliced, for canapés1 kg
          Mussels
          rope-grown5 kg
          Chef Iain Conway in his whites

          Trusted by chefs

          “We’ve worked with Pieroni’s for over 10 years. The quality and consistency is why I won’t go anywhere else for my seafood.”
          Iain ConwayCustomer for over 10 years

          Deli Selection

          A fishmonger with a very good deli.

          Every marinade, spice mix, pâté, fish cake and fish pie recipe on our shelves is our own, alongside cheeses, charcuterie and fine foods we’re just as fussy about.

            Shop Deli & Fine Foods

            RecipeServes 445 min

            Cullen skink

            The classic smoked haddock soup, made with our smoked haddock and Ayrshire tatties. With a step-by-step cook mode.

            Open the recipe

            Recipes & Seafood Guide

            Ask us how to cook it.

            If you catch co-owner Jonathan in the shop, don’t let him leave without asking him the best way to cook. Until then, recipes and counter notes.

            The full Seafood Guide

            The Pieroni’s shopfront on Peebles Street, Ayr

            Visit the shop

            Peebles Street, Ayr

            47–55 Peebles Street, Ayr KA8 8DP

            Run by the much-loved Mr Scott Douglas, it’s the kind of place where you’ll always leave with something good, and probably a tip on how to cook it.

            Office & home deliveries
            01292 265532

            Opening hours

            Get directions (opens Google Maps in a new tab)

            Ready to order?

            Shop nowOrder by phone

            Join the Pieroni’s newsletter

            Sign up for first access to weekly offers and seasonal specials. Form to connect

            Email us to join

            This page is being engraved

            It arrives in the next phase of the new site. Until then, the shop and the basket work in full, and the shop is always on the phone.

            Call the shop on 01292 434001

            Your basketNothing in it yet

              Your basket is empty. Everything on the counter is one tap away.

              • Ayrshire, KA postcodesOur own van, Monday to Saturday
              • Isle of ArranTuesday and Thursday in summer, Thursday in winter
              • Rest of the UKDPD courier, packed cold, £9.95
              Subtotal£0.00

              Delivery and payment are chosen on the next page, on Shopify’s secure checkout.

              Go to secure checkout

              Where we deliver

              From our counter in Ayr to your kitchen. Here’s how it reaches you.

              Questions? Call the shop on 01292 434001.